NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.

1. Sponsor

The Higgsfield Max Challenge (the "Challenge") is sponsored by Higgsfield Inc. ("Sponsor"), located in California, USA. The official platform for the Challenge is the website located at LINK.

2. Eligibility

This Challenge is open to individuals worldwide, excluding residents of any territory where prohibited by law or under U.S. export controls or sanctions. Entrants are responsible for ensuring that their participation is lawful in their jurisdiction of residence. Sponsor makes no representation that participation is lawful in all jurisdictions.

3. Challenge Period

The Challenge begins on July 30, 2025, at 09:00 AM Pacific Time (PT) and ends on August 17, 2025, at 11:59 PM PT (the "Challenge Period"). Sponsor reserves the right to extend, suspend, modify, or cancel the Challenge, at its sole discretion, at any time and without notice. Entries must be submitted during the Challenge Period to be eligible.

4. How to Enter

To enter the Challenge, participants must complete the following steps:

• Share the Launch Reel – Repost the Sponsor’s official Max Challenge launch Reel to your public Instagram Story and tag @higgsfield.ai.
• Create a Video: Produce a video that is between 10 and 45 seconds in length.
• Creative Brief: The video must showcase at least one feature from the Higgsfield AI platform
• Post on Instagram: Upload the video to a public Instagram account as a "Reel".
• Caption: The post's caption (on Instagram) must include the official hashtag #higgsfieldmax and a tag @higgsfield.ai, so the caption should start with “@higgsfield.ai #higgsfieldmax”.
• Tag: The video must tag @higgsfield.ai and @hailuoai_official
• Entry Limits: Participants are limited to a maximum of two (2) new video submissions per Instagram account per calendar day during the Challenge Period.

5. Submission Requirements and Disqualification

All Submissions must be the original work of the entrant and must not infringe upon the copyrights, trademarks, rights of privacy, publicity, or other intellectual property or other rights of any person or entity. Sponsor reserves the right, in its sole discretion, to disqualify any Submission that it believes:

• Fails to complete all mandatory steps outlined in Section 4 ('How to Enter').
• Contains any third-party copyrighted material or may be subject to a copyright claim or "strike."